When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the hope of furnishing it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, and most of them are useless, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, any links on them will be affected too.
A few real world examples will help to explain what I said. It was quite some time ago, I started with this keyword, steel cargo bar, of course with old way of link building, a lot of sites I used had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, the honeymoon lasted until google changed it’s mind. Something opposite happened to this keyword, chain puller , we promoted this keyword with articles and blog posts, almost no plain links, you can imagine how this keyword ranks. Now contextual links win the battle, then what? It all boils down to content, so if you create great content, not only people will love to read your stuff, so do the search engines. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, top smartphones , I build it as a hobby and kept adding good or mediocre content, the result? I got nice ranking for a few realy nice keywords now. As we can see, quality article marketing is much better than plain link building. Now imagine you have your own blog network, something like car snow chains, you will have the power to push any sites up in search engines.
Bottom line is that you should create great content, share the content with people, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, say this Hydraulic Car Mover, nice writing, good content, published on popular site, this article serves it’s purpose well.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s easy and really useful, no one should miss this tool out.
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