When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the hope of offering it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, say it another way, google thinks about 12% of it’s search results are really bad and need to manipulated. The update was initiated more than a year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, the only updates on those websites are the new links, it’s safe to assume all of them are trash, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Let’s check out a few examples. When I got into online marketing long time ago, I started with this keyword, truck chain, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, finally the rank improved a lot, the party was over when google updated it’s algorithm. Here is another keyword, chain puller , we put the link in relevant context, almost no plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? It all boils down to content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, such as this interesting blog, sherri hill dresses , I didn’t put too much effort into it from start, but I never stopped posting, it’s no way this site will rank, right?, actually, no, in actuality my site is ranking high for some nice search phrases. Now you can see, blog marketing with great content is the way to go. Say you’re building your own bogging network, something like Car Tie Down, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, be it your business or search rankings, now all we have to do is to give our love for creating and sharing quality content and not to worry about the ranking every day. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, like this grade 70 chains , nice writing, good content, published on popular site, this article is a good example of article marketing.
We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s easy and really useful, no one should miss this tool out.
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