When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead,   in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in another word, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it’s obvious that linking campaign the old way is the thing of past, probably due to link spamming sites being thrown away by google.

So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name of link spamming sites is justified. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.  

Let’s check out a few examples. When I got into online marketing long time ago, I started with this keyword, trailer straps, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page,   the honeymoon lasted until google changed it’s mind. Something opposite happened to this keyword, chain pullers, most back links for this keyword are from articles and posts, with very few plain links, now we have really good ranking for this keyword. So contextual link wins this time, what about future? In fact the only thing matters here is content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, sherri hill dresses , I didn’t put too much effort into it from start, but I never stopped posting, now it can even rank the highly competitive keywords. As far as SEO concerned, quality article marketing is much better than plain link building. Now imagine you have your own blog network, for instance tie downs, then you will have a powerful weapon in your SEO arsenal.

Bottom line is that you should create great content, share the content with people, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, now all we have to do is to give our love for creating and sharing nice content and not to worry about the ranking every day. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, Reflective Leash, explains some interesting concepts, good writing, interesting content, indexed and cached, this article is a good example of article marketing. 

By the way, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s easy and really useful, if you don’t use this tool it’s just too bad.

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