Short while ago google had changed their ranking algorithm, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, put it this way, there are about 12% of google search results are considered low quality by google itself. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.
Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, and most of them are useless, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. In the very beginning, I didn’t know better, I started promote the keyword, snatch block, it was old way of link building all the way, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, lately the keyword link stayed on the first page for a while, the honeymoon lasted until google changed it’s mind. Here is another keyword, chain puller , most back links for this keyword are from articles and posts, almost no plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, for instance let’s examine this one, kids clothing , I didn’t put too much effort into it from start, but I never stopped posting, I guess you believe this site won’t be doing too well, in reality this site is doing pretty well for more than a few search terms. As we can see, blog marketing with great content is the way to go. If you can build a group of your own blogs, for instance cable puller, then it will be easier to do article marketing.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, say this Reflective Safety Vest, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
Last but not least, if you don’t take social media account, you’re lost. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s simple and elegant, if you don’t use this tool it’s just too bad.
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